Mathew

7 paid media reporting tips when tracking is messy

The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend?  While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a…

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Microsoft Search and News Advertising revenue up 8%

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase….

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Create a monthly newsletter to generate leads

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…

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What is on-page optimization?

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of…

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Search universe analysis: A deep dive

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive…

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