Mathew

Which generative AI solution is best?

In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve. OpenAI’s ChatGPT has added the capability to include plugins. Google’s Bard has been enhanced by Gemini. Anthropic has developed its own solution, Claude. Therefore, I decided to…

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YouTube advertising: The ultimate guide

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential.  Aside from the well-known organic side of YouTube, it also offers highly lucrative marketing tools: retargeting video and display ads.  Combined with other marketing channels, you can become a strong contender for…

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Meta boosts automated audience targeting options in latest AI push

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers….

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Meta unveils updated tools for enhanced brand safety controls

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across…

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LinkedIn to sunset lookalike audiences

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in…

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