Mathew

Microsoft Ads is changing hotel and property ad management

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to…

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6 tips to build PPC client relationships

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Problems will likely arise when there is a lack of relationship between you and your client – from a misunderstanding of expected results to frustrations over increasing CPCs and confusion on how…

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How AI will affect the future of search

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.  Let’s explore the innovations, opportunities and pitfalls to master as AI propels search…

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Google allows some sites to delay phase-out of third-party cookies

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27,…

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TikTok launches new ad performance measurement tools

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media. Given…

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