Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Why we care. This new feature gives deeper insights into your current measurement setup, allowing you to assess what’s…
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective….
Natural language processing (NLP) has entered a transformational period with the introduction of Large Language Models (LLMs), like the GPT series, setting new performance standards for various linguistic tasks. Autoregressive pretraining, which teaches models to forecast the most likely tokens in a sequence, is one of the main factors causing this amazing achievement. Because…
Reinforcement Learning (RL) is a subfield of Machine Learning in which an agent takes suitable actions to maximize its rewards. In reinforcement learning, the model learns from its experiences and identifies the optimal actions that lead to the best rewards. In recent years, RL has improved significantly, and it today finds its applications in…
Just a photo from the Google Dublin office that reminded me of going down the Google brick road… I found this on Instagram and it caught my eye. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share…
Google now can show if a price is the lowest it has been in a 30-day period. This can show in the product listing results for your Google search results. Google will add the green font to the discounted price but also add the words “30-day low” to the result. Brian Freiesleben shared a screenshot…
Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name. Here is a screenshot from Khushal Bherwani he posted on X…
The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still super volatile and the fluctuations and chatter are heated. Maybe I am wrong and Google is about to announce another helpful content update…
It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are also seeing it in the form of site links or sublinks on specific search results. Just an FYI, we’ve covered tons of Things…
