Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024…
Google is testing showing a justification (or label) for local restaurant listings within Google Search and Google Maps that says “serves vegetarian dishes” with a green leaf icon. This was spotted by Mike Blumenthal who posted the screenshot on X and on NearMedia, here is what it looks like: I have not seen this before,…
Perplexity, an innovative AI startup, has introduced a solution to transform information retrieval systems. This launch introduces two new large language models (LLMs), pplx-7b-online and pplx-70b-online, which mark the pioneering foray into publicly accessible online LLMs via an API. Unlike traditional offline LLMs like Claude 2, these models leverage live internet data, enabling real-time,…
Google seems to be testing removing the cache link from the search result snippet about this result box. I am in a test where the cache link is no longer available but while trying it while signed out, it is there. So I suspect Google is testing removing the cache link option. Here is a…
Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data. This was first spotted by Khushal Bherwani who…
Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days,…
Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature. Glenn Gabe, who is a very active…
20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Tomorrow marks the…
Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console…
Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable option. It’s entirely obsolete. A much more effective strategy is to retarget and nurture. The goal is to stay top of mind with your target audience…
