Mathew

Why marketers should care about customer journey orchestration

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they will quickly become frustrated and take their business elsewhere. This is where customer journey orchestration…

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Google rolls out about this image and more SGE links

Google is now rolling out the about this image feature that it announced back in May and is also adding new links to the SGE AI powered answers, the company announced. SGE AI answers with supporting links Google said it is now adding to the Search Generative Experience‘s AI-generated AI answers “descriptions of some sources,…

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