Mathew

Google testing ads between organic results?

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: Lidia…

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AI-powered content marketing: A startup’s guide to success

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must…

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A look back at the biggest changes in search

It’s that time of year again – happy birthday, Google Ads! Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. But…

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Mapping your keywords to the customer journey

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B).  Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the…

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Social media data’s rising influence on business success

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. In a report…

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Google Chicago Cookies

Here are cookies from the Chicago Google office. They have a Ferris wheel on them, with the Google logo and it says Chicago. They look like sugar cookies. I found these on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to…

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