Mathew

Amazon sellers can now use AI to write product titles & descriptions

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now…

Read More

SEO scalability: We have a problem

Whether we know it or not, we’re caught in a paradox.  There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability.  With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI can…

Read More

Google Ads enhanced conversions and first-party data

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and…

Read More

How AI is changing the game for PPC account managers

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution is exciting! AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of…

Read More