Mathew

What search marketers should prepare for

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI.  Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.  We see it now with the new Bing, powered by ChatGPT,…

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Threads is adding Instagram’s branded content tools

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving…

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Get out of the weeds

Executives have much on their plate and little time to get through it all. When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work.  Tailoring your delivery to your audience is crucial for any communication, whether it’s a presentation,…

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Twitter blocks links to Meta rival Threads

Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations on…

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Your essential guide to launching successful campaigns

Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed…

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