Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I did not find the charger, they were broken anyway, and I decided to just drive…
Artificial Intelligence has limitless possibilities, which is truly evident from the new releases and developments it introduces everyone to. With the release of the latest chatbot developed by OpenAI called ChatGPT, the field of AI has taken over the world as ChatGPT, due to its GPT’s transformer architecture, is always in the headlines. From deep…
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may…
There has been a remarkable surge in the use of algorithms and artificial intelligence to address a wide range of problems and challenges. While their adoption, particularly with the rise of AI, is reshaping nearly every industry sector, discipline, and area of research, such innovations often expose unexpected consequences that involve new norms, new expectations,…
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage…
A Field Programmable Gate Array (FPGA) is an integrated circuit that can be configured and customized after manufacturing. These chips are called “field-programmable” because of this ability. They consist of programmable logic blocks that can be set up to carry out a wide range of functions or act as logic gates, providing the user with…
With never-ending changes across the search marketing ecosystem, including: July 1st marks the long-anticipated forced switch to GA4 Generative AI is taking the world by storm The future of SERPs and PPC is hanging in the balance The next major Google algorithm is just around the corner … now is the perfect time to sharpen your…
Anonymization is a significant problem when handling Industrial Internet of Things (IIoT) data. Machine Learning (ML) applications require decrypted data to perform tasks efficiently, which means that third parties involved in data processing may have access to sensitive information. This poses a risk of privacy leaks and information leakage for the companies generating the data….
In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done after Twitter added a “feature” on Friday afternoon only to display tweets to signed-in and registered users; also, the throttling going on at Twitter right now is probably not helping….
Artificial Intelligence (AI) and Predictive Analytics are reshaping the way all businesses operate. In this article, we will key in on engineering applications of AI and Predictive Analytics. We will start with the general concept of Artificial Intelligence (AI). We’ll go into the details of Predictive Engineering Analytics applied to engineering. We will give details…
