Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics…
The MIT-Pillar AI Collective has announced its first six grant recipients. Students, alumni, and postdocs working on a broad range of topics in artificial intelligence, machine learning, and data science will receive funding and support for research projects that could translate into commercially viable products or companies. These grants are intended to help students explore…
Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a…
Since the release of ChatGPT, AI text generators have frequently been in the news. An AI text generator can aid in better and faster work if you prompt a suitably trained tool. ChatGPT may be the most well-known AI system right now, but the underlying GPT technology is causing a stir. Its two most recent…
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out…
Large Language Models (LLMs) have proven to be really effective in the fields of Natural Language Processing (NLP) and Natural Language Understanding (NLU). Famous LLMs like GPT, BERT, PaLM, etc., are being used by researchers to provide solutions in every domain ranging from education and social media to finance and healthcare. Being trained on massive…
Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding…
MIT Responsible AI for Social Empowerment and Education (RAISE) recently celebrated the second annual Day of AI with two flagship local events. The Edward M. Kennedy Institute for the U.S. Senate in Boston hosted a human rights and data policy-focused event that was streamed worldwide. Dearborn STEM Academy in Roxbury, Massachusetts, hosted a student workshop…
At the newish Google Pier 57 office in New York City, Google popped up this stand to promote the new mapping features. It looks like a map your summer booth that showcases some of the new AI features Google announced around travel. Most of these featured were announced at Google I/O and I covered most….
When Erik Duhaime PhD ’19 was working on his thesis in MIT’s Center for Collective Intelligence, he noticed his wife, then a medical student, spending hours studying on apps that offered flash cards and quizzes. His research had shown that, as a group, medical students could classify skin lesions more accurately than professional dermatologists; the…
