Mathew

Google streamlines product data management for merchants

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and…

Read More

12 SEO metrics to add to your digital PR measurement program

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics.  The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR…

Read More