A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This tool essentially empowers advertisers…
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer understanding of their ROAS performance relative to their targets, potentially enabling more informed optimization decisions. How it…
The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem. The ultimate aim of assistive search features like Google’s AI Overviews and Bing’s Copilot is to bring the user down the funnel and get them to the Perfect…
In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual conversions, we improved our PPC ads to better achieve our business goals. In recent years, ad platforms have evolved even more, introducing smart bidding…
Image by Author If you are a machine learning student, researcher, or practitioner, it is crucial for your career growth to have a deep understanding of how each algorithm works and the various techniques to enhance model performance. Nowadays, many individuals tend to focus solely on the code, data, and pre-trained models, often without…
Stable Diffusion is a powerful tool that helps you generate pictures. It is fun to play with the generative AI tool. But it would be useful if the tool could help you in a real job. In this post, you will see how you can leverage the power of Stable Diffusion to work on…
As a data professional, you should also know how to build predictive models with machine learning to solve business problems. And if you’re interested in machine learning, you’re probably also looking for the best resources to get going. Well, you can always choose a self-paced online course that best aligns with your learning preferences. But…
Apple has become the first big tech company to be charged with breaking the European Union’s new digital markets rules, three days after the tech giant said it would not release artificial intelligence in the bloc due to regulation. On Monday, the European Commission said that Apple’s App Store was preventing developers from communicating…
Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts to ensure compliance. Why it matters. Advertisers must now explicitly pass granted consent signals to Google…
Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions by product categories – Available on mobile and desktop in the U.S. Membership price display:…
