Mathew

Instacart expands shoppable ads to YouTube

Instacart is extending its retail media ads to YouTube, allowing select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery. Details. Instacart’s YouTube ads will feature shoppable product links powered by its first-party data and retail media technology. Viewers can click from the ads to purchase items on Instacart for rapid…

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7 tips for conducting Google Ads audits

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level picture of the account. Auditing your account regularly ensures that it is working properly and…

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14 proven strategies to enhance your website’s SEO

Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. This in-depth guide equips you with 14 powerful strategies to optimize your website. You’ll learn how to: Enhance crawlability and indexability: Discover how to create an XML sitemap and optimize for search engines….

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