One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation.  Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because…

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year.  Key updates include: Restricted Data Processing (RDP) (which is…

LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for sponsored posts to retain larger link previews. Why we care. The change…

Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications, are currently not returning results for many searchers. The issue I believe started a couple of hours ago but is now getting worse…

Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from, the improvements Google made and will continue to make to its AI Overviews. However, Google said…

Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in March. Consent Mode v2 introduced two new parameters:  ad_user_data, which ​​sets consent for sending user data related to advertising to Google.   ad_personalization, which sets…

The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak. Well, Google has finally commented – we spoke to a Google spokesperson about the data leak. Google told us. Google…

Google has confirmed a “logging error” that affected the product snippets reporting within the Google Search Console performance report. The issue occurred between May 15, 2024 until May 27, 2024 and resulted in an increase in clicks and impressions for the Product snippet search appearance type within the search performance report and impressions overlay in…

PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories….