Mathew

UK to Push Firms on Safety in AI Models at Seoul Summit

  The UK government said it would use a major summit in South Korea this week to make a fresh push on reducing the risks around artificial intelligence, putting an onus on firms to develop AI responsibly. “There will be some agreements that we broker,” Britain’s secretary of state for science, innovation and technology, Michelle…

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Google Ads Now With AI Summaries

Google Ads continues to roll out AI features within the advertiser console. Now some advertisers are seeing AI summaries of how their ad performance is doing. These AI summaries give you an overview of your Google Ads campaign performance over a specified period. Anthony Higman shared a video cast on X of the AI summary…

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Daily Search Forum Recap: May 17, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now is testing AI generated performance summaries. Google launched two new Googlebots, GoogleOther-Image and GoogleOther-Video. Google locked down the complaint thread on image thumbnails not…

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A better approach to B2B lead gen in 2024

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. …

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