Mathew

Technical SEO tips to master Google core updates

Unpredictable Google core updates can wreak havoc on your website traffic, leaving you struggling to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes? This in-depth white paper reveals the essential technical SEO strategies you…

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6 unpopular SEO opinions you need to consider

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates, helpful content, reputation abuse, etc. OpenAI is building a search engine, and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having…

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Search ad costs rise, conversion rates decline again in 2024

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story as 2023. The 2024…

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Google limits functionality of suspended ads accounts

Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024. Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods. What’s new? The functionality of suspended accounts will be narrowed to a…

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Microsoft, Amazon to invest billions in French tech

  Microsoft on Sunday announced four billion euros in investment for developing data centres in France, joining fellow US giant Amazon in committing to the country’s tech infrastructure. The announcements came on the eve of the seventh Choose France Summit, the aim of which is to attract foreign investors to the country. Macron will host…

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