Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web filter. You can find the web filter next to the other filters in the menu….
Unpredictable Google core updates can wreak havoc on your website traffic, leaving you struggling to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes? This in-depth white paper reveals the essential technical SEO strategies you…
It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates, helpful content, reputation abuse, etc. OpenAI is building a search engine, and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having…
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story as 2023. The 2024…
Barret Zoph, a research lead at OpenAI, was recently demonstrating the new GPT-4o model and its ability to detect human emotions though a smartphone camera, when ChatGPT misidentified his face as a wooden table. After a quick laugh, Zoph assured GPT-4o that he’s not a table and asked the AI tool to take a…
Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024. Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods. What’s new? The functionality of suspended accounts will be narrowed to a…
New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of…
You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been in the content trenches for years, and I’ve seen firsthand what works (and what falls flat)….
Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site’s listing that shows how many searchers purchased on your site. It may read, “1K shopped here recently.” The email was sent to Menachem Ani who shared a…
Microsoft on Sunday announced four billion euros in investment for developing data centres in France, joining fellow US giant Amazon in committing to the country’s tech infrastructure. The announcements came on the eve of the seventh Choose France Summit, the aim of which is to attract foreign investors to the country. Macron will host…
