Mathew

How Google harms search advertisers in 20 slides

Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined…

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Daily Search Forum Recap: May 3, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google got their cost down to generate AI answers in search by 80%. Google is interested in alternatives to hreflang. Google may recrawl URLs multiple times per…

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Google expands Performance Max to online marketplaces

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care. For marketers with…

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Nexa AI Introduces Octopus v4: A Novel Artificial Intelligence Approach that Employs Functional Tokens to Integrate Multiple Open-Source Models

  There has been rapid growth in the open-source landscape for Large Language Models (LLMs) after the release of the Llama3 model and its successor, Llama 2, by Meta in 2023. This release has led to the development of multiple innovative LLMs. These models have played an important role in this dynamic field by influencing…

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