SEO NEWS
Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name. Here is a screenshot from Khushal Bherwani he posted on X…
The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still super volatile and the fluctuations and chatter are heated. Maybe I am wrong and Google is about to announce another helpful content update…
It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are also seeing it in the form of site links or sublinks on specific search results. Just an FYI, we’ve covered tons of Things…
Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alternative feeds and secondary SERPs, it’s becoming incredibly hard to track where your content is surfacing and how much traffic is coming from those…
The Google November 2023 reviews update, the last one Google will confirm, finished rolling out yesterday afternoon on December 7, 2023. It took 29 days to roll out, which initially kicked off on November 8, 2023. Again, this was the last time Google confirmed a reviews update because it is now more of a regular…
For the original iTunes version, click here. Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole week, I called it the Google Winter Blast update but it might be the reviews update that is ongoing. Google Groups has seen a massive ranking…
X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and…
Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them. What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own…
Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. 1. Google…
Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads (though they are…
