SEO NEWS
The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. 1. Capitalize on seasonal topics Using tools like Google Trends and…
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven…
Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these…
Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine had threatened to stop serving news links in response to a new law that forces tech companies to pay for news content. However, Google was able to strike a deal…
The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started out in PPC in 2012, I spent much of my time making manual bid changes. The work of a PPC agency was…
The executive in charge of Google Ads, Jerry Dischler, stepped down after more than 15 years with Google. Google wouldn’t say whether Dischler will stay with the company, only that he would take on a “new challenge.” Google confirmed to Search Engine Land that the decision was not related to the recent federal antitrust trial….
Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of…
A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers. It outlines the metrics and KPIs to track at each stage, so you can…
LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients. CAPI. LinkedIn’s new…
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and…
