SEO

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly.  Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that…

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon.  Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others,…

Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Ad-serving protections for children. Ad-serving protection for teens. The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers….

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. If you relied on SSD, Google said to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement….

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that…

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address….

Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more…

Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages – so it takes less time to read. I scanned through the changes and I did not see any massive changes like with the December 15, 2022 update. Google said, “None of these involve any…

The new Yahoo Search experience may launch as soon as a few months from now. Brian Provost, the Senior VP and General Manager of Yahoo Search, said the new Yahoo Search experience will be launching in the very early days of 2024. I believe what may launch first is more of a redesign and rebranding…

Bing announced this week that it may use AI to create your snippets. Bing is calling this “Generative AI Captions” and if Bing uses AI for your snippet, it will label it as such. Bing will add the label when you click on the arrow down on any snippet, it will show next to the…