SEO

To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing every stage of the customer journey, from brand discovery to taking action. This is where the concept of a full-funnel PPC approach comes into play. This article will explain the importance of full-funnel PPC marketing and provide a solution…

Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain…

Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. The patent seems like it can be used by the Bing Search team for better ranking of websites and web content, but that does not mean it is currently being…

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend.  In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or…

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales…

Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation…

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks.  Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share.  Here are 12 common…

Ever wonder how Danny Sullivan, Google’s Search Liaison, compiles feedback on issues related to Search and then shares those details with the wider Google Search team? Sullivan regularly does this work but has only shared examples with the public a few times. He shared some of the latest feedback he’s received Nov. 3. What Sullivan…

The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of…

Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets suspended, that business will likely lose a ton of business. (Having worked on hundreds of suspension/reinstatement cases for…