SEO

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved…

Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field,…

Stress, anxiety and burnout are rampant. With the worries of global conflicts, economic turmoil, and mass layoffs across industries, fear becomes a prominent feeling.  We’re all a little on edge, waiting for that last-minute meeting invite or the “have a second?” Slack message. We’re worried by all the uncertainty, and it’s impacting our well-being and…

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even…

Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 million in transactions revenue. $12 million in other revenue. The Q3 earnings marked a 12% rise in…

Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update, which started rolling out on March 15 and was completed on March 28. The second core update…

Feed management in PPC, especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads, ensuring that viewers are presented with relevant results and accurate information.  With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product…

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Why we care. These tools have the potential to save advertisers significant time through instant product image…

Google has confirmed an issue with Google Discover traffic related to a bug with the Google October 2023 core update. The issue started on October 5, 2023, when the core update started to roll out, and was fixed on October 31, 2023. What Google said. Google wrote, on the Search Status report, “On October 5,…

Amanda Chicago Lewis thinks SEO pirates have ruined Google Search and the internet. And she’s going to force that negative narrative on us. No matter what. Yes, SEOs went beyond the world wide web – where you’ve optimized websites and content for nearly 30 years – and wrecked the whole internet. How? That’s still not…