Microsoft updates notification process for ad disapprovals

Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers. These changes include: More frequent alerts. Enhanced insights. Technical error notifications. Why we care. The enhanced notification process is designed to give marketers quicker and more detailed information about ad disapprovals. This grants you additional…

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5 behavioral strategies to test

SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.”  A solid search marketing strategy requires a customer experience plan as its core. Even if customer…

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Transformer architecture: An SEO’s guide

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts.  While other guides on…

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Google adds reports for learning video rich results

Google has added new reporting within Google Search Console’s performance reports for the learning video rich results. You can access these reports under the search appearance section within the performance report, if you have learning video structured data on your website. What it looks like. Google shared a screenshot of the report showing learning video…

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Robby the Robot At Google

It looks like Robby the Robot is still at the GooglePlex, the Google headquarters in Mountain View, California. It was there ten years ago and now it seems to be protected by a glass enclosure. I found this photo on Instagram. This post is part of our daily Search Photo of the Day column, where…

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