Google November 2023 Core Update Is Live

Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to the core update, Google said, “We have different systems that are considered core to our ranking process; this month’s core update involves an…

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Go beyond cookies and stay ahead in a privacy-first world

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior…

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What’s in store for marketers

Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and…

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Google launches new Ad Review Centre

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved…

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How to avoid search marketing burnout

Stress, anxiety and burnout are rampant. With the worries of global conflicts, economic turmoil, and mass layoffs across industries, fear becomes a prominent feeling.  We’re all a little on edge, waiting for that last-minute meeting invite or the “have a second?” Slack message. We’re worried by all the uncertainty, and it’s impacting our well-being and…

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