SEO

Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Google SGE. This was spotted by Khushal Bherwani who posted…

Google is now showing, in some regions, “photo-first” search results within the Google Maps search result listings. Google said this is to help search “find inspiration” a different way. So now the local listings in the Google Maps search results will show a carousel of photos above the textual details of that listing. Google said…

On the heels of the last unconfirmed Google Search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th. Again, this is an unconfirmed update, Google has not announced any official update. This would be the second tremor post the completion of the Google…

Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content. Google has finally confirmed it is testing ads within the organic search results. Google now supports syntax graph merge. Google Search Console had…

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can…

Halloween is traditionally the perfect season to anticipate unexpected shocks. But eight surprising social video trends should astound even the most unflappable digital marketers.  1. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. and worldwide, behind only Google.com, per Similarweb and Semrush’s data. So, if…

PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when…

Paid media professionals are no strangers to reporting.  However, not all PPC reports should be treated the same.  Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together.  Reporting also varies depending on the time frame you review, with the most common…

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they will quickly become frustrated and take their business elsewhere. This is where customer journey orchestration…