SEO

Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop. Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. Take a picture of your face. Record a video of your test taking environment. New tougher rules. Google also announced…

Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one of the suggested search terms displayed, they would be directed to a search results page where they’d…

LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could…

Google has updated its favicon search developer documentation to remove the Favicon user agent section and also to clarify that you need to allow Googlebot and Googlebot-Image user agents for Google to index your favicons and display them in Google Search. What Google said. “Clarified in the favicon documentation that both the favicon file and…

Quantity and quality are often diametrically opposed. Increase the former, the latter drops like a rock.  Try to bring it back up, and pretty soon, you’re back where you started; lowering quantity back down to bring them into balance. But here’s the thing. It doesn’t have to be this way. In a world of endless…

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you? Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more…

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. When the timestamp is added, a shopping cart button will appear at an optimal moment when there is an anticipated increased chance of engagement. Why we care. Precision in targeting potential customers during strategic moments, coupled…

Google’s Rich Results Test has been upgraded to show you validation of structured data for paywalled content. So now the tool will show you if that site is using the proper structured data for paywalled content or not. What it looks like. So the Financial Times is a popular financial news site that using a…

Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. Join content experts and learn how digital asset management (DAM) and AI can help your marketing and…

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The models listed above will be removed from both the Analytics user interface and Admin API. Why we care. If you’re using these models in Google Ads, it will affect you. And…