SEO

Google Ads API v12 will sunset on September 27, 2023. Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer supported, requests using it will fail,…

Bing Chat now works in Chrome, Google’s web browser. Microsoft initially launched Bing Chat to work only on its own browser, Edge. Then Microsoft began testing Bing Chat support on other browsers, such as Chrome and Safari, but it was not fully available to all users. Chrome support for Bing Chat. Mikhail Parakhin, the CEO…

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 million “monthly active orderers” as they shop. 1. Instacart’s 2023 ad revenue. Instacart reported $406…

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken…

We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and…

Here is a room a the Google office in Zurich that is super fancy. You have a brick wall, fireplace, chandelier, mirror, sconces, a fancy globe, nice sofa, wooden cheese game, and a fancy rug. I spotted this on Instagram. I do feel like I covered some items from this room before… This post is…

At the beginning of this year, Google Maps posted a document with restrictions around user-generated content in Google Maps. Now, Google has created a new appeal process for when Google’s enforcements for those user-generated content posts and reviews are a mistake. Note: This may be for Europe only, as mentioned here, “Content removals can only…

Google Ads posted an issue where the Google Ads advertiser console may not be showing recent data. Google wrote yesterday, “The affected users are able to access Google Ads, but may not have access to the most recent data.” Truth is, initially, Google posted an issue about errors, latency issues and other issues and not…

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds,…

Google has posted a list of troubleshooting and FAQs around the Google Business Profiles video verification method. As you know, you can verify your business in Google Business Profiles through a number of methods, from snail mail to video verification and Kara from the Google Business Profiles team posted some troubleshooting and FAQs for the…