SEO

Google Analytics 4 Reports has added support for match types. Report Filters now supports: ‘begins with’ ‘exactly matches’ ‘regrex’ Why we care. Filters help ensure that your GA4 reports only show the data you care about, saving you time. Clearer, more concise reports results in easier-to-understand data, making it easier to identify trends and reducing…

Google Merchant Center has been issuing a new warning – for “inappropriate titles.” The message appears to apply to Google Discover and Demand Gen ads within Google Merchant Center. Product titles that fail to meet Google’s criteria face being penalized with restricted visibility in the U.S., according to a screenshot of the warning: Why we…

TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options…

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization….

Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But beyond growth metrics, there’s a key element that some consultants or agencies overlook when managing a client’s SEO campaigns: Preventing confidential client content from appearing in Google search results. When neglected, this might result in…

This morning Bing Chat started to work across non-Edge browsers. That means, if you are logged into Bing, you can use Bing Chat on Chrome and Firefox and likely other browsers. We knew this was coming soon and it seems to have started to roll out Friday morning at around 5am ET. Try it in…

A couple of weeks ago we reported that there was a bug with the Google Search Console link report. Google’s John Mueller eventually confirmed the issue and said a fix will come out soon. This morning (I checked several times per day since then) I am seeing a small increase in the number of links…

It looks like Google recently added a “from Google” card to the Google Search Generative Experience AI-generated answer section. This is when Google sources from its own data, like Google Business Profiles, Merchant Center and other Google-owned properties. Glenn Gabe spotted this and posted on Twitter saying, “I don’t remember seeing this language used in…

We know Google has demoed some of its ads for the new Google Search Generative Experience but now some are seeing a new ad format in the Search Generative Experience in the wild. Jeannie Hill shared a screenshot of her seeing ads above the AI-generated answer in the Google SGE user interface – she shared…

It has been a full nine days since I last reported about a Google Search ranking algorithm update and now I am seeing signs of another one starting yesterday, August 3rd through today, August 4th. Both the chatter within the SEO industry spiked and we saw some of the third-party Google tracking tools show a…