SEO

SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of…

Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already sought…

Like any endeavor, SEO works best with clearly defined and articulated goals.  If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to…

When your industry is over-saturated, chances for ranking higher on search engines become harder.  SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do…

Google is testing an icon or button overlayed on images in the image search results to “see more like this.” I personally do not see this myself, so it must be a test. Brian Freiesleben spotted this and shared a screenshot with me on Twitter – here is one of those screenshots: Brain said that…

Google Search seems to be testing a new feature to help searchers learn to speak in English (and maybe other languages). It is called Practice Speaking and can be triggered in some countries, such as India. Here is a GIF of this feature in action, which was shared with me by Khushal Bherwani on Twitter:…

Microsoft Bing has this feature where you can see “people also ask” like results under search result snippets, I am not sure what Microsoft calls them, but they provide additional questions and answers related to the site and query. Well, Microsoft Bing seems to be testing new designs for it. Or maybe these are broken,…

I often post about Google ranking volatility and search ranking algorithm updates but I rarely post about them on a weekend. But I just had to this Sunday morning; the tools are literally all reporting massive and explosive volatility this weekend and the SEO chatter is also very high. I know we just reported one…

Google’s John Mueller responded to a question on Reddit about how to “undo” a 301 permanent redirect. In short, John said you can change the redirect but he does not recommend you set up redirects just to redirect them somewhere else in the short term. John said, “I’d figure out what you want for the…

With all these unconfirmed Google search ranking updates over the past couple of months and the Google results being super volatile, we are all asking when Google will confirm the next Google search update. The last confirmed update was the April 2023 reviews update, so it has been three months since Google confirmed an update…