SEO

It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at…

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?…

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure?…

Open AI has disabled the Bing search feature it has added to its ChatGPT AI service. “We’ve disabled the Browse with Bing beta feature out of an abundance of caution while we fix this in order to do right by content owners,” Open AI posted. Open AI said it is working on bringing the feature…

HTML is the cornerstone of the internet. It defines the structure of the website and brings your pages to life. Tags are part of the HTML markup – they are small bits of code that play a crucial role in the world of SEO and content creation. In order to properly optimize your website for…

SEO is a never-ending process that requires constant attention and updates – no matter how well-optimized your website is. When we take a look at how often Google makes changes to its algorithm, you might consider changing your SEO strategy and focusing on different parts of optimization at any given moment. In this post, we…

Following all the buzz around AI, Google has finally confirmed that it’s not important how the content is created. Quality is what matters most. That means an appropriate use of AI is allowed considering you follow Google’s guidelines. Although AI has great potential, there are still some significant differences between AI-generated and human-written content that…

Artificial intelligence refers to a computer program or machine that has been designed to carry out tasks usually requiring human input. To put it simply – it is an artificial version of human intelligence.  In 1965, political scientist Herbert Simon predicted that machines would be capable of doing anything a human could within twenty years….

The Mayor of New York City, Eric Adams, was at Google’s NYC offices for an event. Here is a photo of Mayor Adams, Chancellor Banks, and Chancellor Matos-Rodriguez all came together this morning to announce the expansion of Future Ready NYC, a groundbreaking program aimed at equipping New York City students with the skills they…

On Friday afternoon, Twitter decided to block unregistered, signed-out users, from seeing public tweets. That meant that for Google’s normal crawling purposes, it was unable to see some of these tweets. It seems that Google now has about 52% fewer Twitter URLs in its index today than it had on Friday, just a few days…