SEO

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021.  This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed.  Google touts that it can find new customers beyond your existing audience without increasing bids and still meet your goals….

Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. This guide tackles a new approach to keyword research that boosts your online presence and directly contributes to your bottom line.  By the end, you’ll understand how to…

Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset filters” button to quickly clear any of those filters. More details. The Search Console performance reports, including the Search performance…

Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones:  1. “Duty to deal”…

Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big…

Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles even after just making small changes or additions to your Google Business Profile. So you should likely think twice before making any changes to your…

Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps…

Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born. But if you go to Google.com, there is no Doodle on the home page to celebrate. Google generally, but not always, has a special birthday Doodle,…

In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing.  While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach…