SEO

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing,…

Google is afraid of being left behind and thinks the solution is to put AI in everything – regardless of whether users want or need it. That’s according to a LinkedIn post by Scott Jenson, a former Google employee of more than 15 years who left his role as a part-time senior UX designer last…

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. Or did it? Has OpenAI quietly launched an early version of ChatGPT Search, as part of the GPT-4o rollout? ChatGPT (the free 4o version) now tells you the sites it is searching to provide its AI-generated answers and crawls and summarizes webpages. And the websites it…

We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. In a new interview, Pichai discussed…

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long…

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of…

Google looks like it will discontinue the direct ordering option with the Order with Google button by the end of June 2024. This will impact third-party food delivery sites, such as DoorDash, GrubHub and Uber Eats. UPDATE: I was wrong, the order button is not going away – what is going away is the merchant…

Google Ads continues to roll out AI features within the advertiser console. Now some advertisers are seeing AI summaries of how their ad performance is doing. These AI summaries give you an overview of your Google Ads campaign performance over a specified period. Anthony Higman shared a video cast on X of the AI summary…

When Google announced it is rolling out AI Overviews in the US search results and last year when Google launched SGE in labs, SEOs and content creators wanted to know how to prevent their content from showing up in these responses. Well, you can, but only through Google Search controls as I covered in my…

For the original iTunes version, click here. Google announced they are rolling out AI Overviews in the US and many searchers want to turn it off, and some content creators want to opt out of them. Google also announced new AI search features that will roll out soon. OpenAI showed off their GPT-4o 24…