LinkedIn’s most effective posting strategies unveiled by new study

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. After thorough investigation, researchers concluded that brands…

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Daily Search Forum Recap: April 8, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing is testing removing its cache link from the search results, like Google did. Bing is also testing from sources across the web. Google said if you…

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Aligning strategies with revenue goals

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs…

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Google’s potential HubSpot deal likely to reignite antitrust scrutiny

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a…

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Create a strategy to build high-quality backlinks

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…

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Google Related Searches With Local Carousel

Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results they are. This was spotted by Greg Sterling who posted about this on X, he wrote, “David Mihm discovered an EU-style local “Aggregator…

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