SEO

Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to account-level automated assets. One Line Headlines Google’s responsive search ads can now show one headline when…

Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results. This was spotted by Shameem Adhikarath who posted an example of this on X – here is that screenshot: I don’t believe I’ve seen…

Are you ready for the big Google Webmaster report – well, here is the February 2024 edition. This month, Google confirmed an issue with teetering in and out results over the weekend and with that fix, we saw the weekend Google ranking updates calm and slow. We did have a couple of unconfirmed Google…

This week, we covered another Google Search indexing issue, plus this ongoing issue with recipes in the Google Search results. I suspect we will soon have a very big Google Search ranking update – a storm is coming. The cache link is gone, and Google told us yesterday that the cache functionality will fully disappear…

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape.  This article will give podcasters actionable tactics to improve their SEO and grow their audience. We’ll cover crucial areas including: Keyword…

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and…

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that…

Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked…

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t…