SEO

Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023.  The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform.  This year, Amazon’s core belief behind its algorithm remains straightforward. They…

Google is disputing claims made about Privacy Sandbox by an IAB Tech Lab report. The Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage, according to the study. Google responded by stating that the report contains “many inaccuracies”…

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. The Creative Assistant add-on in Adobe Express minimizes the time and effort required…

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties. Why we care. If…

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple….

Reddit shows up 97.5% of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. Why we care. Reddit can be a valuable resource for searchers but appears to have an obvious spam problem. More than half…

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product tagging. Creators in the YouTube Shopping Affiliate program can now tag products from participating merchants across…

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK…

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Next steps. If you are…

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential…