SEO

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to…

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Problems will likely arise when there is a lack of relationship between you and your client – from a misunderstanding of expected results to frustrations over increasing CPCs and confusion on how…

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.  Let’s explore the innovations, opportunities and pitfalls to master as AI propels search…

Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart’s latest advertising solution…

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27,…

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media. Given…

Microsoft seems to have rolled out a new shape for the favicons in its Bing search results. Instead of being circles, now they seem to be square. Khushal Bherwani spotted Bing testing this earlier, and when I tried this on New Year’s Eve, all my browsers only returned the square design for these search result…

Google is now showing a new section in some local panels named “Units available to rent.” This shows homes, condos and other apartments that the company has listed as available to rent out. Dan Buchy notified me of this and posted about it on LinkedIn – you can see it yourself for a search on…

As you know, Microsoft released the Copilot App for iOS and Android but it does not support plugins like the Bing App. But don’t worry, Copilot will soon support plugins. Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft, announced that plugin support will be added to the Copilot mobile apps. Here is…