SEO NEWS
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…
We have had intense Google search ranking update volatility over the past few weeks over the weekends. That weekend trend kind of stopped when we had a mid-week Google update around January 9th/10th. And for the past couple of weekends, including this one, the volatility with the Google search results has been relatively calm. That…
Microsoft will soon bring Copilot Pro, the premium $20 per month version of its AI search features, to the Copilot iOS and Android app. Microsoft’s Mikhail Parakhin said the app updates are being processed within the respective app store submission process. Microsoft did release the Copilot app some time ago but when Microsoft announced Copilot…
Danny Sullivan, the Google Search Liaison, responded to the article from 404 Media titled Google News Is Boosting Garbage AI-Generated Articles. In short, Sullivan said that the way they filtered Google News was by date and not relevancy (relevancy filtering is the default) and that Google can always do better. First go read the article,…
For the original iTunes version, click here. This week, I reported about a weird ranking pattern that has been emerging with these weekend ranking Google updates. Google Search Console shows a spike in 404 errors for URLs ending in /1000. Google launched Circle to Search and a new AI-powered multisearch. A new German study…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responded to complaints about garbage AI content in Google News. Bing Copilot Pro is coming to the mobile apps. Google course info might be going global….
In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores the dos and don’ts of SEO localization, guiding you through creating visible, culturally appropriate content that engages diverse audiences. Understanding cultural sensitivity Cultural sensitivity in SEO means…
404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers…
Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements. PMax reporting guide. Campaign-level conversion…
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. How…
