Google exec addresses advertisers’ automation concerns

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t…

Read More

Outreach: Make every email count

30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue…

Read More

Winning SEO strategies for brands

As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not such a bold prediction if you have been in the search space for a while. Data has shown time and time again that searchers don’t want…

Read More

Social search and the future of brand engagement

Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information discovery.  This shift, which I call the migration to social search, is largely driven by Gen Z and millennials, who prefer…

Read More

This AI Paper Introduces HalluVault for Detecting Fact-Conflicting Hallucinations in Large Language Models

  The quest for efficient data processing techniques in machine learning and data science is paramount. These fields heavily rely on quickly and accurately sifting through massive datasets to derive actionable insights. The challenge lies in developing scalable methods that can accommodate the ever-increasing volume of data without a corresponding increase in processing time. The…

Read More