During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it….
Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new…
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “Measure What Matters” by John Doerr. It…
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault)…
Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use…
Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high engagements…
Consistency models represent a category of generative models designed to generate high-quality data in a single step without relying on adversarial training. These models attain optimal sample quality by learning from pre-trained diffusion models and utilizing metrics like LPIPS (learning Perceptual Image Patch Similarity). The quality of consistency models is limited to the pre-trained…
Chart captions that explain complex trends and patterns are important for improving a reader’s ability to comprehend and retain the data being presented. And for people with visual disabilities, the information in a caption often provides their only means of understanding the chart. But writing effective, detailed captions is a labor-intensive process. While autocaptioning techniques…
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools…
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage…