The European Union’s sweeping new law to rein in potential market abuse from the world’s biggest tech firms will first focus on sorting out app stores, the bloc’s competition chief Margrethe Vestager said. Just days before the Digital Markets Act comes into force Vestager said in an interview with Bloomberg TV that she’s most…
EPFL researchers, in collaboration with Apple, have introduced a new approach to speculative sampling called Parallel Speculative Sampling (PaSS). This new approach allows for the drafting of multiple tokens simultaneously using a single model, combining the benefits of auto-regressive generation and speculative sampling. The PaSS method was evaluated on text and code completion tasks,…
How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?! The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO…
This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update, the November core update. The Google October core update had a bug that impacted some sites’ performance in Google Discover. A new Google reviews update is coming next week; it will be the…
The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads at the top of the SERP accompany SGE snippets more often…
While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run our accounts. This should help you make the most of opportunities in…
Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant…
Bing Search may sometimes show a “Trending in Bing” carousel at the top of the search results. That carousel shows alternative search refinements based on your previous query but it also can contain ads. Here is an example of it showing an ad card embedded in the other search refinements in the “Trending on Bing”…
Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications, are currently not returning results for many searchers. The issue I believe started a couple of hours ago but is now getting worse…
Google is testing an icon or button overlayed on images in the image search results to “see more like this.” I personally do not see this myself, so it must be a test. Brian Freiesleben spotted this and shared a screenshot with me on Twitter – here is one of those screenshots: Brain said that…