A woman here allegedly lost ₹2 lakh in six hours during which she was held under ‘digital house arrest’ by fraudsters posing as CBI officials, police said on Saturday. The accused coerced her into transferring money by claiming that her husband, who is an employee of the New Delhi Municipal Council (NDMC), was arrested…
LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could…
Google Analytics 4 is introducing three new reports that allow you to analyze data seamlessly from your integrated 360 ad platforms: Campaign Manager 360 report: A pre-made ready report that demonstrates how well your CM360 campaigns drive traffic and conversions to your website or app. Display & Video 360 report: A pre-made detailed report showcasing…
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can go…
Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g., agencies, media, co-marketing). Campaign management software helps keep stakeholders organized. Once the campaign…
Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or…
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your…
AI has been the buzzword on everyone’s lips for the last few years, ever since generative AI took off with the launch of ChatGPT. Over time, generative AI models have matured and are now much more capable, but a trend we’ve been noticing lately is local compute. Because data is precious, and no one…
Google SGE, the Search Generative Experience, seems to have rolled out a search carousel named “Here are some products to consider.” This carousel shows you products from different vendors that you can click on to engage with the Google Shopping graph. As Khushal Bherwani posted on X – search for [crop tops] and probably other…
India may soon face the possibility of a Telegram ban, as authorities investigate the messaging app’s role in alleged illegal activities. The arrest of Telegram’s CEO, Pavel Durov, in France has prompted the Indian Cyber Crime Coordination Centre (I4C) to examine the platform’s potential misuse for extortion and gambling. The Ministry of Home Affairs…