Google Search Console link report fixed

Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s Search…

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Google Ads Separate Ad Group Can Remove AI-Theming

Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in different ad groups. Now, Ginny is not recommending this but it is an option…

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How generative AI is revolutionizing PPC

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged. Teachers…

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The unexpected origins of a modern finance tool | MIT News

  In the early 1600s, the officials running Durham Cathedral, in England, had serious financial problems. Soaring prices had raised expenses. Most cathedral income came from renting land to tenant farmers, who had long leases so officials could not easily raise the rent. Instead, church leaders started charging periodic fees, but these often made tenants…

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