YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be…
The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm…
Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a small number of campaigns within Display and Video 360 that ran from July through to December last year. Why we care. If your campaigns were affected by the technical glitch, make sure to contact Google…
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or…
An international law enforcement operation led by Britain’s National Crime Agency and the FBI has arrested and indicted members of the Lockbit ransomware gang, in an unprecedented police operation that has struck one of the world’s most notorious cybercrime gangs. The United States has charged two Russian nationals with deploying Lockbit ransomware against companies…
Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when they…
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must…
The 3D computer vision domain was flooded with NeRFs in recent years. They emerged as a groundbreaking technique and enabled the reconstruction and synthesis of novel views of a scene. NeRFs capture and model the underlying geometry and appearance information from a collection of multi-view images. By leveraging neural networks, NeRFs offer a data-driven approach…
In his book, “Twelve and a Half,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success. Developing these skills as an SEO professional can set the stage for a successful career: If I had been aware of these 12 and ½ emotional ingredients during the early days of my career, I…
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs…