Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days,…
Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature. Glenn Gabe, who is a very active…
20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Tomorrow marks the…
Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console…
Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable option. It’s entirely obsolete. A much more effective strategy is to retarget and nurture. The goal is to stay top of mind with your target audience…
Researchers from Google Research and UIUC propose ZipLoRA, which addresses the issue of limited control over personalized creations in text-to-image diffusion models by introducing a new method that merges independently trained style and subject Linearly Recurrent Attentions (LoRAs). It allows for greater control and efficacy in generating any matter. The study emphasizes the importance…
The soaring capabilities of language models in real-world applications are often hindered by the intricate challenges associated with their large-scale training using conventional methods like standard backpropagation. Google DeepMind’s latest breakthrough, DiLoCo (Distributed Low-Communication), sets a new precedent in language model optimization. In the paper “DiLoCo: Distributed Low-Communication Training of Language Models,” the research…
A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? And more importantly, why should you? What is a content gap analysis? Content gap analysis is…
Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users…
Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and…