The story of Bob Kramer’s career is a wild one, peppered with twists and turns, false starts, and happy accidents. Before gaining renown as one the finest bladesmiths at work today (a bladesmith is an expert at creating knives and other bladed objects), Kramer had enrolled in and dropped out of college, worked as…
Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy. Paid media can be a foundational tool for cost-efficient sales generation from prospective customers in the new market. This article provides several suggestions for tailoring your PPC efforts…
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. Commonly used…
News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected a winning SEO formula, the game changes. From supposedly “helpful” algorithm updates to site reputation policies enforced by manual actions to the lurking threat of AI Overviews, the pressure is…
For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing…
Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on its blog. What it looks like. Here is a video…
Google Notes, which launched in Search and Discover as a labs feature 8 months ago is officially ending at the end of this month. “We’re excited to continue testing new ways to connect people to authentic, relatable voices and look forward to bringing some of our learnings from Notes into future product experiences,” Google told…
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across…
Zyphra’s release of Zamba2-2.7B marks a pivotal moment in developing small language models, demonstrating a significant advancement in efficiency and performance. The model is trained on a substantial enough dataset of approximately 3 trillion tokens derived from Zyphra’s proprietary datasets, which allows it to match the performance of larger models like Zamba1-7B and other…
Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in customer experience further fuelled the belief that the free support might no longer be a priority. However, Google…