More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and…
Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Google denies the accusation, saying Adalytics, publisher of the report, has a track record of publishing inaccurate reports that misrepresent Google’s products and make exaggerated claims, according to Dan Taylor, Vice President, Global Ads at Google….
Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. Filters…
Researchers have explored the potential of using synthetic images generated by text-to-image models to learn visual representations and pave the way for more efficient and bias-reduced machine learning. This new study from MIT researchers focuses on Stable Diffusion and demonstrates that training self-supervised methods on synthetic images can match or even surpass the performance…
Recently, deep learning has been marked by a surge in research aimed at optimizing models for dynamic sparsity. In this scenario, sparsity patterns only reveal themselves at runtime, posing a formidable challenge to efficient computation. Addressing this challenge head-on, a group of researchers proposed a novel solution called Permutation Invariant Transformation (PIT), showcased in…
In payments, understanding transactions is crucial for assessing risks in businesses. However, deciphering messy bank transaction data poses a challenge, as it is expressed in various ways across different banks. Existing solutions like Plaid and ChatGPT have limitations, such as low coverage and wordiness. To address this, a new solution called Slope TransFormer has…
Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality….
Google is planning to update its Video publisher policy on April 1, 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. The move aims to streamline policies across various Google products and align them with current industry…
YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access…
Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced. Profile page structured data….
