Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google…
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter…
Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively impact websites. Why we care. Credibility and experience…
President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be extended by 90 days if needed to complete a sale. If ByteDance doesn’t…
Google is testing an icon or button overlayed on images in the image search results to “see more like this.” I personally do not see this myself, so it must be a test. Brian Freiesleben spotted this and shared a screenshot with me on Twitter – here is one of those screenshots: Brain said that…
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the…
Image by Author If you are a machine learning student, researcher, or practitioner, it is crucial for your career growth to have a deep understanding of how each algorithm works and the various techniques to enhance model performance. Nowadays, many individuals tend to focus solely on the code, data, and pre-trained models, often without…
Google SGE, the Search Generative Experience, seems to have rolled out a search carousel named “Here are some products to consider.” This carousel shows you products from different vendors that you can click on to engage with the Google Shopping graph. As Khushal Bherwani posted on X – search for [crop tops] and probably other…
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last…
OTT Releases This Week: As we step into the last week of Feb, brace yourselves for a wave of new and exciting content hitting your favorite OTT platforms. From entertainment powerhouses like Disney+ Hotstar, JioCinema, Zee5, Netflix, Prime Video, and others, a diverse array of movies and web series is set to grace your…