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Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I’ll share a list of free tools I use to manage client accounts and…
Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will work. Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity plans to add relevant, related brand-sponsored questions along with organic questions. Brand safety. It will be “a paramount priority,”…
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What’s new: Crypto exchanges and wallets:…
WhatsApp is set to elevate the video calling experience with new AR (Augmented Reality) features. Following successful beta testing on Android, these features are now becoming available to iOS users. This update introduces a range of new options to enhance video calls with more personalisation and interaction. WhatsApp AR Call Features Initially, the AR…
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well…
This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later, Twitter fixed it. Bing Chat improved its efficiency and dropped latency by 25%. OpenAI disabled the…
Imagine driving through a tunnel in an autonomous vehicle, but unbeknownst to you, a crash has stopped traffic up ahead. Normally, you’d need to rely on the car in front of you to know you should start braking. But what if your vehicle could see around the car ahead and apply the brakes even…
We all know there have been many changes in the search results during the last year. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. While these changes may seem small on their own, combined, they have a significant impact over time. The new ecommerce search…
Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s Surface and Copilot event…