SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of…
Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned and pirated content….
Microsoft has announced its plans to discontinue support for Windows 10 by October 14, 2025, but will offer Extended Security Updates (ESU) for those who wish to continue using the older operating system. The ESU subscription will come at a price, with users required to pay $61 for the first year, doubling to $122…
Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a loss for Google Assistant, or maybe AI will take over everything in the coming years. This all also comes with the hundreds of…
SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.” A solid search marketing strategy requires a customer experience plan as its core. Even if customer…
PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level picture of the account. Auditing your account regularly ensures that it is working properly and…
Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop. Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. Take a picture of your face. Record a video of your test taking environment. New tougher rules. Google also announced…
Tips for Effective Feature Selection in Machine Learning Image by Author | Created on Canva When training a machine learning model, you may sometimes work with datasets with a large number of features. However, only a small subset of these features will actually be important for the model to make predictions. Which is why…
Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S shoppers are now influenced to buy products advertised to them on…
Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry…