Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means that a brand is easily recognizable, leading to increased awareness, customer trust and, eventually, higher sales. The recent Google search leaak…
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional seasonal-themed templates. Google announced “merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP” can now access Google Product…
ULTRA is a model designed to learn universal and transferable graph representations for knowledge graphs (KGs). ULTRA creates relational illustrations by conditioning them on interactions, enabling it to generalise to any KG with different entity and relation vocabularies. A pre-trained ULTRA model exhibits impressive zero-shot inductive inference on new graphs in link prediction experiments,…
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion…
Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even more…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing is testing removing its cache link from the search results, like Google did. Bing is also testing from sources across the web. Google said if you…
Large Language Models (LLMs) have transformed natural language understanding in recent years, demonstrating remarkable aptitudes in semantic comprehension, query resolution, and text production, particularly in zero-shot and few-shot environments. As seen in Fig. 1(a), several methods have been put forth for using LLMs on tasks involving vision. An optical encoder may be trained to represent…
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still some time away. While we’re still testing…
Here is a cool piece of swag from the Google Hong Kong office. It is some sort of transparent YouTube cube. I am not sure what it does, it might be one of those speaker blocks or just a prop. I spotted this on Instagram. This post is part of our daily Search Photo of…
SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results. Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic. This…