SEO through the Google SGE lens: What’s changing?

Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation…

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The new suspension appeal process

Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets suspended, that business will likely lose a ton of business. (Having worked on hundreds of suspension/reinstatement cases for…

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Google November 2023 Core Update Is Live

Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to the core update, Google said, “We have different systems that are considered core to our ranking process; this month’s core update involves an…

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