Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on…
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status codes becomes essential. These status codes are crucial for search engines since they can influence how Google will crawl and index your pages effectively. In this…
YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s…
Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes, co-founder of Adalysis, spoke with Jyll Saskin Gales, marketing Consultant at Jyll.ca, Greg Kohler, senior digital marketing manager at ServiceMaster Brands, and…
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year…
While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. 1. Less is…
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TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of…
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching….
On Feb. 12, the Division of Student Life and MIT lost a valued community member. Ken Johnson Jr., director of communications, promotions, and marketing in the Department of Athletics, Physical Education, and Recreation (DAPER), passed away following complications from a stroke. He was 47 years old. Johnson’s sports information career spanned 25 years. Prior…